Brand Equity & OBs Associate



ΠΕΡΙΓΡΑΦΗ ΘΕΣΗΣ ΕΡΓΑΣΙΑΣ

 Job’s Purpose


Brand Equity & OBs associate is a member of the Brand Marketing Team, who will be actively involved in all aspects of communication (ATL,BTL), packaging design of Own Brands Portfolio as well as numerous activations to create awareness and promote the AB Brand and portfolio of Brands using all available marketing tools & assets.
We are looking for a talented person who wants to get involved in an exciting and industrious Marketing Team, get hands on the creation of marketing campaigns for AB Brand lines and products, collaborate with a pool of different agencies, partners, as well AB associates. A professional who loves Marketing and Branding, is creative and passionate, results oriented and has good numerical skills.

 

What you will focus on
• You have the overview of the packaging creative artworks for all AB Brand Portfolio in cooperation with creative packaging partners. You are responsible to follow ensure that AB Brands portfolio, expresses the OBs strategy and guidelines, and safeguard the equity of private label products.
• Participate in the creative procedure of the development of communication campaigns for all for all private label products (ALT/BLT) and keep launch timetables (either for communication or new packaging).
• Manage the given annual budget, under the supervision of your manager.
• Create briefs and have a daily cooperation with external partners, advertising companies, creative packaging agencies and suppliers. All that aligned with company’s commercial department to implement AB brands’ annual plan of activation and initiatives.
• Ensure timely delivery of annual communication and promotional plan and take actions when and if needed to support any changes.
• Monitor markets and brands’ trends, aiming to propose new ideas for their promotion and communication to customers.


Who we are looking for
• BSc in Marketing, Communication, Business Administration, or any relevant field. MSc would be considered an asset.
• Working experience 1 to 2 years, as an assistant Brand Manager in a in relevant position in a structured Marketing Department, preferably in FMCG sector. Experience in package development and advertising would be an extra asset.
• Fluency in English language, both written and spoken.
• Excellent knowledge of MS Office.


Your Value
• Passion for Innovation – be creativity and take initiatives.
• Multitasking Champion – prioritizing tasks with consistency and responsibility.
• Analytical Thinking – numerical proficiency.
• Authentic Communication – deliver messages in a clear, compelling, and concise manner, create wow effect to audiences
• Togetherness –value team’s ideas, uniqueness and safeguard belonging.
• Momentum– be creative, take initiatives pass your energy forward.


Start your retail journey and live our values of care, teamwork, humor, integrity and courage
Apply on line at www.abcareers.gr quoting reference: (ref: BEO_22)


We care for you
• Room to grow and develop via numerous opportunities for learning, professional development, and career advancement
• A safe and healthy workplace and a friendly environment which respects each employee’s individuality and personality


A place where everyone belongs
We strive to be a better place to work where our people reflect the markets we serve, where their voices are heard and valued, they find purpose in their work, and can grow and contribute to their fullest. We are an equal opportunity employer, and all applicants/employees will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, or any other characteristic protected by law.

 

Certified by Diversity Charter Greece and SHARE Equality Label

 

All applications are treated with utmost confidentiality