We are looking for a CRM Campaign Management Specialist to drive the campaign process, implementation and monitoring. This position will be part of the Customer Experience and Analytics Department within the Marketing & Business Development division. This role requires a candidate with a strong background in customer base management, customer profiling and segmentation, campaign management, and CRM techniques. The role will require interacting with other Business units, and key stakeholders as well as external delegates.
Conduct analysis, segmentation and profiling of the customer base to identify opportunity segments and construct target lists
Implement of BTL targeted campaigns with the cooperation of Business stakeholders
Participate in the planning, creating, managing and monitoring of campaigns to assist customer acquisition, cross-up/deep selling, and anti-attrition actions
Be able to identify and apply corrective actions to strengthen future campaigns and optimize positive response and conversion rates.
Work closely with Business and Product Management teams to propose the right offers and serve customer needs
Work closely with Sales Network representatives to ensure success and
Analyze and interpret data to assist decision making and drive Business Success.
Produce charts, tables, and graphs to support stakeholders’ reporting requirements.
Knowledge, Skills & Experience
Bachelor’s Degree in Statistics, Information Technology, Mathematics or in a related field
Master of Science Degree: desired but not necessary
Minimum of 4 years of experience in related subject
Prior experience on CRM / campaign management with Insurance Products and/or with on-line and digital campaigning would be considered a plus
Hands on Experience with Analytics Tools e.g. (IBM SPSS, etc.)
Experience with Campaign Management Tools
CRM and campaign management methodologies
Excellent organizational, communication and interpersonal skills
Ability to manage multiple activities to aggressive deadlines
Self-starter with can-do attitude and a strong sense of ownership
Ability to work in a team
Excellent analytics and problem solving skills
What we offer
Our goal is to attract the best of the best and to ensure that our people enjoy their work environment. Thus, we offer our employees a variety of benefits:
The opportunity to work in a leading multinational insurance company with prominent positioning in the local market
A competitive compensation package relevant to qualifications
Health Insurance plan
Continuous training and development opportunities
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