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The kariera.gr | Hiring Solutions team is looking on behalf of a leading company in the Retail Industry for a Category Marketing Manager to join their facilities in Athens.
Category Marketing Manager
The Category Marketing Manager is responsible to develop & lead the category of Home Appliances through a full stack marketing plan and deliver the optimum customer experience, achieve marketing objectives based on business needs within brand requirements and cost factors.
Responsibilities:
Proposing and controlling the implementation of 360 marketing Plans ensuring the successful execution of promotional material in all communication channels (ATL, BTL, Digital, In Store)
Cooperating with the relative teams in the design of the go-to-market plans and coordinating the execution of the marketing initiatives
Reviewing the marketing material delivered by vendors or internal teams and validating that is compliant with the brand guidelines
Assessing the impact of the marketing initiatives and KPIs, proposing improvements for enhancement
Working directly with global suppliers for the implementation of the common communication plans
Coming up to propose innovative ideas
Contributing into the preparation of the annual marketing strategy
Requirements:
Bachelor’s degree
Prior professional experience in the Retail industry will be considered an advantage
Good knowledge of Home Appliances category will be considered as a plus
Excellent use of Excel & PowerPoint
Fluency in English, both in written and oral
Good communication & interpersonal skills
Planning & coordination skills
Numeracy skills & commercial awareness
Desired Qualifications:
Master’s degree
Ability to translate insights into actions
Flexibility & adaptability
Team spirit and cross functional collaboration skills